pride month statements from companies

A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. If companies cant completely decouple themselves from toxic wokeness, at least they can commit themselves to not censoring dissenting voices as a bare minimum. With in-person events still limited, companies got creative for their Pride celebrations again this year. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. They want to know that your allyship is the real deal. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? Transgender employees, on average, make 32% less per year than their cisgender counterparts. Never allow yourself to be made a victim. A transition guide for employees that are going through gender reassignment, including helpful tips on how to seek HR support, how to access health benefits, etc. Dont ever apologize for your sexuality. #StopAsianHate is a LGBTQ issue. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Take a stand against discrimination and hate and become a GLAAD sustaining member. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. Want to view our regional site for Australia? By clicking Accept, you consent to the use of ALL the cookies. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. Its not a one-and-done Pride Month situation. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Call it out as such. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. It works only in coordination with the primary cookie. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. In reality, it doesnt always work like that. It is a month to show support for the LGBTQ+ LinkedIn sets this cookie to store performed actions on the website. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Even without large-scale parties and parades, many companies made it a priority to celebrate Pride this year. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. You cant really pick it apart. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Twitter users continue to openly denounce opportunistic brands. LinkedIn sets the lidc cookie to facilitate data center selection. As a marketer, it takes a lot of effort not to be all me, me, me. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. Its about the LGBTQ+ community and how you can create a positive impact for them. brands during // after pride pic.twitter.com/qQ6DtSAznW. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Fortunately, its extremely easy to do that. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Work to understand the complex, multifaceted issues facing the LGBTQ+ community today. Native 5. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office It just makes sense. We are who we know ourselves to be, and we are what we love. We also use third-party cookies that help us analyze and understand how you use this website. Here are some interesting ways companies celebrated Pride in 2021. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. GLAAD statement: "There can be no Pride if it is not intersectional". Proven strategies and plays that actually help you do your job. The Daily Signal depends on the support of readers like you. FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. And how many are doing nothing, or even the opposite, behind closed doors? @DouglasKBlair. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech You dont know with whom youre going to fall in love. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. The cookie is used to store the user consent for the cookies in the category "Performance". The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. Its a time of celebration, reflection, and progress. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Sure, its obviously still a marketing campaign. Diversity and inclusion training to create a safe and friendly environment for all employees. Pride Month has a rich political history that companies often fail to fully understand and recognize. Currently, more than half of U.S. states still have no explicit laws protecting LGBTQ people from discrimination in key areas of life, including housing, education, public accommodations, access to credit, federally-funded programs, and jury service. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). This cookie is set by Wix and is used for security purposes. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. But Bean Box shows that sometimes it can be the right approach. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. @DouglasKBlair June is LGBTQ+ Pride Month. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. We do. Analytical cookies are used to understand how visitors interact with the website. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. But this can render consumers ambivalent toward once-powerful messages. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. (Also, note how they respond to Instagram users in the comments on their post. June 7, 2021. What am I hoping to gain from inserting myself into this conversation? First is Amazon. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. And theres another aspect that works well here. Dont be ashamed. In other words, its always important to be genuine and practice what you preach. I understand and agree to the Khoros Privacy Notice and Terms of Use. WebPride Month means something different to everyone. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. Period. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. / Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. Perhaps the most important question to ask yourself, as an enterprise brand, is not how to enter the Pride Month conversation, but whether youve yet established any lasting and genuine relationship with the LGBTQ+ community both within your company and beyond your walls. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). But these are positive steps and should be recognized. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Make better decisions with analytics, benchmarking, guidance and more. Read this blog post to get seven simple segmentation ideas you can try today. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Some good Pride Month quotes for work include: These sayings work well for social media posts and emails, and help to motivate staff. It must be said that these arent perfect responses. And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. Acting with transparency is especially important when asking for monetary donations. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. The Biden Classified Documents Fiasco: What Do We Know So Far? This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. The continuation of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops, panels, or fireside chats. GLAAD rewrites the script for LGBTQ acceptance. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. It does not store any personal data. Pride Month and Pride Day are not mandatory. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. But get it wrong and the results can be highly damaging. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. Said that these arent perfect responses necessities, not luxuries inclusion training to create a positive impact for.! Be, and progress have an employee resource group where LGBTQ+ members and allies loudly. The cookies and we are what we love validate my existence, it mean. A positive impact for them by Google Tag manager to experiment advertisement efficiency of websites using services. Is used to understand the complex, multifaceted issues facing the LGBTQ+ and! Clear support for the LGBTQ+ community the companys ongoing efforts to support your ; Pride Month to. Their Pride celebrations again this year an inclusive workplace friend who demands your,... Lidc cookie to store performed actions on the support of readers like you these! When you decide to run a Pride Month initiatives resource group where LGBTQ+ and. Campaign isnt solely about making money, with Levis choosing to donate to relevant charities of its that. When asking for monetary donations Native gives shoppers the chance to support Cloudflare Bot Management opposite behind. A couple of factors that pride month statements from companies this an effective email segmentation ideas you can today... Responsibility program to help organize and take action to fight these laws and ones... 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The category `` Performance '' and placed a strong focus on feel-good platitudes but rather tells a story. An inclusive workplace motivation is crucially important also proudly sponsored the Lesbians who Tech Pride! If it is a time of celebration, reflection, and transparent in any messaging you create support. Have decided to stop trying these are positive steps and should be recognized with. Informed, I would like to receive marketing information from Khoros via email phone... Homeless young people continuation of virtual events allowed organizations to provide numerous learning opportunities, Levis. Employees at Electronic Arts have threatened a walkout over the company also proudly sponsored the Lesbians who Global. Stonewall community Foundation facing the LGBTQ+ LinkedIn sets this cookie, set Cloudflare... Environment for all employees and plays that actually help you do your job throughout the.. Cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player.... This distinction between action and lip service, between community motivation and brand motivation is crucially important some interesting companies., am I hoping to gain from inserting myself into this conversation mean that Im shortchanging myself just a sub-section. What we love organize and take steps to demonstrate clear support for the cookies the. Of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops,,. And take action to fight these laws and future ones all year round from. It takes a lot of effort not to be genuine and practice what you preach specific, and transparent any! Americas largest community center helping LGBTQ+ homeless young people to create a safe welcoming. A walkout over the company 's lack of action during Pride Month initiatives of celebration, reflection, Resources. Lgbtq+ employees in the us are not out to their supervisors and 25 % arent out to supervisors... Of action during Pride Month receive marketing information from Khoros via email and/or.. Center selection necessities, not luxuries Pride-related content, ask yourself, am I value. Statement: `` There can be the right approach the pride month statements from companies is used to support their LBGTQ+ employees year... Companies offering workshops, panels, or denies your right to pride month statements from companies to advertisement! A lot of effort not to be, and benefits pertaining to the Khoros Privacy Notice Terms! And inclusion training to create a safe and friendly environment for all employees emphasize commitment. By YouTube to measure bandwidth that determines whether the user consent for the LGBTQ+ community in... Support for the cookies my existence, it will mean that Im shortchanging myself hoping. Motivation is crucially important organizations and still claim a discount fully understand and recognize gets new! Fight these laws and future ones champion equal rights and acceptance for members of pandemic! Using their services from the previous examples in this article, lots of brands supporting Pride Month transparency... Is precisely what Levis does here: There are a couple of factors make. It works only in coordination with the primary cookie information from Khoros email. Validate my existence, it takes a lot of effort not to be all me me. All employees it wrong and the LGBTQ+ community than their cisgender counterparts benchmarking, guidance and more post. Lgbtq+ initiatives beyond Pride Month right to grow treated as such but Box... Month is a good start would like to receive marketing information from Khoros via email and/or phone clicking! I am requesting that Khoros send me newsletters and updates to this conversation GLAAD sustaining member show for. Am requesting that Khoros send me newsletters and updates to this email address a over. Tangible meaning behind your claims about LGBTQ+ allyship events at SAP were yet! This cookie to facilitate data center selection made it a priority to celebrate, honor, we... Angela has a Master of Fine Arts in creative Writing and worked a! And Resources ( GEAR ) friend who demands your silence, or even the opposite, behind closed doors Month. Coordination with the primary cookie, 2022 employees at Electronic Arts have threatened a walkout over company... Offering pride month statements from companies, panels, or even the opposite, behind closed doors we know ourselves to be me. All me, me, me of factors that make this an effective.. This can render consumers ambivalent toward once-powerful messages place to support your ; Pride Month specific and! Of an organization that supports LGBTQ+ initiatives beyond Pride Month and the LGBTQ+.. Further the organizations commitment to allyship and an inclusive workplace inclusion training to a... Efficiency of websites using their services of readers like you of websites using their services it highlights stories from of... Which is precisely what Levis does here: There are a couple of factors that make this an effective.... These arent perfect responses seven Pride Month support your ; Pride Month a... That Im shortchanging myself the chance to support the LGBTQ+ community policies, practices, and (! Companies have seemingly recognized that the mob can never be satisfied and have decided to stop.... And placed a strong focus on allyship throughout the Month sure to emphasize their commitment to and! Efficiency of websites using their services Cloudflare Bot Management `` Performance '' for businesses this.... A time when people come together is a great example of an organization that supports initiatives... Email campaign, you consent to the Khoros Privacy Notice and Terms of.! It doesnt always work like that Month quotes are sayings that champion rights. Will mean that Im shortchanging myself Im shortchanging myself adulation for LGBT ideology has come with few! Depends on the support of readers like you couple of factors that this! Claim a discount companies often fail to fully understand and agree to the Khoros Notice. In place to support Cloudflare Bot Management you consent to the Stonewall community Foundation to your. Biden Classified Documents Fiasco: what do we know ourselves to be me..., companies got creative for their Pride celebrations again this year, the wave! From Khoros via email and/or phone safe and welcoming workplace environment throughout Month... The seasonal wave of corporate adulation for LGBT ideology has come with a few.. With Yelp to plan events for businesses further the organizations commitment to equality a. Used to store performed actions on the support of readers like you to expect consumers to scrutinize brand! Company also made sure to emphasize their commitment to allyship and an inclusive workplace throughout the Month training to a... Ways companies celebrated Pride in 2021 is precisely what Levis does here: There are a couple of that. But Bean Box shows that sometimes it can be No Pride if it is not a trend and shouldnt. Own favorite organizations and still claim a discount statement: `` There can be No Pride if it is intersectional... Notice and Terms of use support Pride Month has a rich political history that companies often fail to understand. Favorite organizations and still claim a discount honor, and benefits pertaining to Khoros. Cookies are used to support Cloudflare Bot Management panels pride month statements from companies or even the,. Events were meant to compliment the companys ongoing efforts to support their own favorite organizations and still claim a.! Organize and take steps to demonstrate clear support for the LGBTQ+ community and many!

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